Subway
SubwayNOW Launch Campaign
Art direction & design

New logo, branding, and print ad for Subway’s new service allowing customers to order their food ahead to avoid long lunchlines. The poster showed an "angry line" upset at the fact that it has to wait.

The project took on a new life when the street artists Poster Boy & Aakash Nihalani took a liking to the angry-line face. Watch here.

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**Please note that the street artists who utilized the SubwayNOW ads in their work are in no way connected to Subway or to Johannes Leonardo. Inclusion on this site is the personal creative preference of the designer.**