The Daffy's Apartment
Integrated Campaign
Concept, design & art direction with CW Sara Shelton at agency Johannes Leonardo

A promotion highlighting the off-price clothing store's deep discounts via a subject most New Yorkers' can relate to: rent.

A $7000/month West Village apartment was offered in a contest for $700/mo. Contestants created in-store videos explaining why they deserved the apartment. Winner chosen by online vote.

Print ads in Time Out New York, New York magazine, wild postings, as well as vinyl window displays for Daffy’s stores and pop-up store occupying retail space of the apartment building.

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