WQXR
Art Direction, concept

Print for New York City's classical music station WQXR to spread awareness of their move from the New York Times to WNYC public radio.

Introduction to new tagline "Be Moved" and brand philosophy that classical music elevates everyday life experiences in NYC. Appeared in Newsweek, Playbill, and the New York Times.

In collaboration with Christoph Niemann.

http://www.potoch.com/files/gimgs/28_wqxr4.jpg