WNYC Music Player
Interactive Banner
Design & Concept
Streaming music players embedded in banner space on NYT.com for New York City's classical radio station WQXR. Each music player banner offered classical music specially curated for each of the seven Times sections in which they appeared, to elevate the experience of reading each article.
The reader had the option to click the color bars to hear different moods within the classical composition, i.e. blue for the calmer movement in the piece, red for the more upbeat, etc.
Featured in Creativity's Top 5, 10/19/09
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Streaming Music Player
1 of 7 total classical pieces
Instances of players on NYT.com
AdAge Article
Creativity Article
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